Less, but better.

Medium format film forces discipline. Twelve frames per roll. Each one must count.

This constraint improves the work.

Digital offers infinite attempts. Film offers twelve decisions. The limitation creates focus.

Good design is honest.

Light on silver halide is a physical event. What you capture is what existed. No algorithm interpreting. No machine guessing.

The process cannot lie.

Reduce to what is essential.

Typewriters: commit to your words. Film cameras: commit to your frames. Handwritten journals: commit to your thoughts.

Analog tools remove the option to be careless.

Quality over quantity.

Society optimizes for more. More photos. More content. More noise.

Film optimizes for better. Better observation. Better decisions. Better work.

The choice is simple: make less, make it matter.