Welcome to 120 Love
The 120 LOVE Manifesto: A Declaration of Independence
We are living in an era of the counterfeit. We are surrounded by images that have no soul, generated by machines that have never breathed, never bled, and never seen the light. Society has grown lazy, hooked on the instant gratification of a screen, trading the depth of reality for the shallow glow of an algorithm.
This is not just a hobby. This is a rebellion for our own sanity.
I. The Supremacy of the Square
We hold that Medium Format (120) is the supreme witness of the human experience for three undeniable reasons:
The Weight of Presence: A 6x6 or 6x7 negative demands a physical presence. It captures detail that digital mimics but can never embody. It sees what the eye sees—and then adds the weight of truth.
The Discipline of the Frame: With only 12 or 10 shots to a roll, you cannot be a "point-and-click" tourist. You must be a strategist. You must be intentional. You must earn the image.
The Chemical Truth: Light hitting silver halide is a physical event. An AI prompt is a math equation. We prefer the miracle of chemistry over the cold logic of a processor.
II. The Analog Front
While the 120 negative is our standard, our struggle is broader. We recognize and support the entire Analog Lifestyle as a necessary defense against the digital rot:
35mm Film: The gritty, street-level heartbeat of the everyday observer.
The Typewriter: Because a thought should be hammered onto paper, not autocorrected into submission by a corporate server.
The Handwritten Journal: A private sanctuary for the mind, free from the surveillance of "engagement metrics."
III. The Rebellion of Therapy
Modern society is sick with "instant." We are over-stimulated, yet we feel nothing.
We choose the slow road. We do not seek to "optimize" our creativity; we seek to experience it.
We embrace the imperfection. The light leak and the grain are not "errors"—they are the fingerprints of reality.
We reject the AI shortcut. Anything that removes the human struggle also removes the human reward.
We are not "nostalgic" for a dead past; we are revolutionary for a living future. Put down the phone. Pick up the iron. Load the film.
Stay Real. Stay Analog.
